Built on published infant-vision research

The first photo of your newborn looking straight at you.

Newborn eyes can barely see. These calm, high-contrast visuals are the exception their developing eyes are built to follow. Try them free on your baby right now. No download, no sign-up. The app then quietly captures that rare moment of eye contact.

  • One-time £3.99
  • No subscription
  • No ads
  • Photos never leave your phone

Try it free, on your own baby

Three of the ten visual modes, playing right here in your browser. Hold your phone up and watch what your baby does. This is the proof, and it is stronger than any review.

Before you start

Hold the screen 20 to 30 cm from your baby's face in a calm, dimly lit room. Keep it short: 30 to 60 seconds is plenty. Stop the moment your baby looks away or seems tired. Looking away is normal and healthy. Use it with you, never as background screen time. It is not a medical device.

Used with a grown-up · 30 to 60 seconds · Stop if baby looks away

Pick a mode

Tracking

A single high-contrast target drifting slowly across the screen. It encourages the slow, smooth following that newborns gradually develop. Watch your baby's eyes lock on and follow.

Tip: babies under around six weeks may stare rather than follow. That is normal. Fixation comes before tracking.

This free demo deliberately cannot save the photo, play hands-free or hold the right distance for you. That is what the app is for.

Is this just screen time?

A flashcard, not a TV.

One to two minutes, with you, then the phone goes away. No autoplay, no cartoons, no rapid cuts. Just calm, slow visuals paced to how a newborn's visual system actually processes the world. The WHO and AAP advise against passive entertainment under two, and this is intentional, parent-led and brief by design.

Read what the research actually says →

The keepsake

The photo you cannot stage.

Newborns rarely hold eye contact with a camera. But while your baby is drawn to the high-contrast visuals on screen, the front camera is looking straight back, capturing that impossibly rare moment of eye contact. A keepsake, not screen time.

Photos stay on your phone. Nothing is uploaded. Ever.

Camera Mode is one tap during any of the ten visual modes.

One payment. Yours forever.

£3.99

one-time · no subscription · no ads · no in-app purchases

  • All 10 visual modes
  • Camera Mode eye-contact keepsakes
  • Timed sessions and age-based sequencing
  • Hands-free and offline, unlocked once and kept for life

Try it risk-free: both app stores let you request a refund if it is not right for your baby (Apple: 14 days; Google Play: 48 hours self-serve, 14-day statutory right in UK/EEA).

Why I built it

From one tired UK parent.

I am Gareth, a UK parent, not a big studio. When my baby was a few weeks old I watched them hunt for high-contrast edges around the room, and the flash cards we had bought sat in a drawer within days. I wanted something that moved at the right speed, lasted two minutes, gave us a moment together and gave me a photo I could actually keep. So I read the research and built it. Try the demo and see what you think.

Gareth Randle, founder

What can your newborn actually see?

Get the free guide: a simple, plain-English guide to your baby's visual development in the first six months, plus a printable checklist of what to show them and when. Written for tired new parents, no jargon.

No spam. One short email a week at most.

Honest answers

Is this safe for my newborn?

Used as intended, short, close, calm and with you, yes. The visuals are high-contrast and slow, the opposite of fast cartoons. Keep sessions to 30 to 60 seconds, stop if your baby looks away and never use it as background screen time. It is a developmental play tool, not a medical device.

My baby just stared and did not follow. Is that bad?

No. Fixation (locking on) comes before tracking (following). Many babies under about six weeks stare rather than follow, and that is exactly what you would expect. If you ever have a concern about your baby's vision or eye contact, speak to your GP, health visitor or optometrist.

Why pay if the demo is free?

The demo proves your baby responds. The app is the actual tool: 10 modes instead of 3, hands-free timed sessions you do not have to manage, age-based sequencing, offline use and Camera Mode, the eye-contact keepsake a browser tab cannot capture. £3.99 once, no subscription.

What is the catch on price?

None. £3.99 one-time. No subscription, no ads, no in-app purchases. If it is not right for your baby, both app stores let you request a refund.